CANADA – 2025/05/23: In this photo illustration, the Plug Power logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
SOPA Images/LightRocket via Getty Images
Plug Power (NASDAQ: PLUG), a company focused on hydrogen fuel cells, saw its stock rise 20% on September 17, 2025, and an impressive 40% rise in just one week. PLUG stock is surging after the company renewed its partnership with the logistics firm Uline, extending it to 2030. Additionally, it has partnered with GH2 Global in Brazil to introduce hydrogen-powered logistics in the region. With this level of momentum, you might be wondering: Is this the beginning of a genuine turnaround for the hydrogen company, or is it merely a hype-driven spike for a fundamentally troubled business?
To explore this, we’ll examine several critical factors in the following sections: the company’s actual growth path, its concerning profitability status, balance sheet strength, market resilience, and what factors might justify the associated risks. That said, if you’re looking for potential upside with less volatility than holding a single stock, consider the High Quality Portfolio. This portfolio has significantly outperformed its benchmark—a mix of the S&P 500, Russell, and S&P MidCap indexes—and has returned over 91% since its inception. Separately, check out – Bitfarms: What’s Happening With BITF Stock?
Is Plug Power actually growing?
The data present a mixed perspective. Plug reported $174 million in Q2 revenue, reflecting a 21% increase compared to Q2 2024, driven by strong demand for its GenDrive fuel cells, GenFuel hydrogen infrastructure, and GenEco electrolyzer platforms. Electrolyzer revenue surged threefold year-over-year, hitting $45 million. Over the past three years, the company has achieved a revenue growth rate averaging 7.8% – decent but not exceptional. However, here’s where it gets intriguing: although quarterly revenue recently grew by 21.4%, the annual figures reveal a revenue decline of 1.7%, from $684 million to $673 million over the past year.
Does it actually make money?
This is where things become quite dire. The company is burning cash at a rate that would alarm even the most risk-tolerant investors:
With a net loss of $2.0 billion over the past four quarters, Plug Power isn’t merely unprofitable – it is consuming cash at a troubling rate. Nonetheless, the company aims to achieve gross margin neutrality by Q4 2025.
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How financially stable is Plug Power?
The balance sheet is concerning across various metrics:
- Debt-to-equity ratio: 44.0% (compared to 20.9% for S&P 500)
- Cash-to-assets ratio: 4.2% (compared to 7.0% for S&P 500)
- Total debt: $992 million against a market capitalization of $2.3 billion
With only $141 million in cash against $3.4 billion in total assets, the company has a minimal financial buffer. This raises concerns about equity dilution – Plug Power may need to issue new shares continuously to sustain operations, which would dilute the value for existing shareholders.
How does PLUG perform during market downturns?
The track record is worrisome:
- 2022 Inflation Shock: PLUG dropped 95.3% from $73.18 to $3.42 (compared to a 25.4% decline in the S&P 500)
- 2020 COVID Pandemic: Fell 51.7% (compared to a 33.9% decline in the S&P 500)
- 2008 Financial Crisis: Collapsed 84.8% (compared to a 56.8% decline in the S&P 500)
The trend is clear: during times of market stress, PLUG is significantly more impacted than the wider market. Currently trading around $2.00, it remains far from its 2021 peak of $73.
The Growth Drivers: What Could Go Right?
Despite the financial hurdles, there are valid reasons for optimism:
The electrolyzer segment stands out as Plug’s most promising growth contributor, with revenue tripling year-over-year to $45 million as global hydrogen infrastructure deployment accelerates. Plug Power has extended its agreement with logistics company Uline through 2030 and partnered with Brazil-based GH2 Global to establish hydrogen-powered logistics infrastructure. This expansion is anticipated to raise Plug’s hydrogen nameplate network capacity to over 40 tons per day (TPD), fostering sustained growth in hydrogen sales and margin expansion through 2025.
Is PLUG overvalued after the recent rally?
Interestingly, no. With a price-to-sales ratio of 3.3 compared to 3.2 for the S&P 500, PLUG is trading in line with the general market. Given the growth possibilities within the hydrogen economy, this may be deemed reasonable – assuming the company can execute well.
The Bottom Line: Risk vs. Reward
The crucial question is: Should you invest in Plug Power?
This represents a quintessential high-risk, high-reward scenario. Here’s the reality:
- The Bull Case: The hydrogen economy is authentic and expanding. Plug Power possesses leading technology, growing partnerships, and a reasonable valuation. Should they attain profitability, the stock could potentially surge several times.
- The Bear Case: The financial metrics are genuinely alarming. Enormous losses, cash consumption, and the risk of equity dilution render this an extremely risky investment.
- The Verdict: Only invest funds that you can afford to lose substantially – as much as 80% to 90% – as witnessed in previous downturns with PLUG stock. If you believe in the long-term viability of the hydrogen economy and can endure extreme volatility, PLUG may merit a minor position in a diversified portfolio. Overall, it stands as a speculative bet on a transformative technology facing significant execution challenges.
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The recent 40% weekly increase highlights the potential for appreciation, yet the 95% drop in 2022 illustrates the risks involved. Choose wisely.