The stock market tells us a story…we just have to listen! That’s the mission of Sungarden Investment Publishing (SIP). Founder Rob Isbitts applies his more than 30 years of hands-on investing experience to dissect the market, bust common myths, and simplify the investment process for his audience. Our firm is the successor to Sungarden Investment Management, which advised high net worth clients until 2020 when the firm was sold. As you can tell from our work here and elsewhere, we decided not to retire! Husband of existing SA author The ETF Investor.
Analyst’s Disclosure: I/we have a beneficial long position in the shares of AAPL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
As noted in the article, I do not own AAPL outright, am considering APLY, a small ETF that writes covered calls on it, and I own DIA and FNGS, ETFs that have some AAPL in them.
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