Why sustainable investments are smart business decisions

Nowadays, having a sustainability strategy is an imperative for companies. Shareholders and customers have not just shown that a business’ impact on the environment is important to them, they have also shown that they will go elsewhere if these points aren’t met. However, it’s not just these two important groups; at the same time politicians, activists and NGOs are advocating for an economic system that will manage to keep global warming below 1.5°C. In the UK this is particularly the case, with the government introducing mandatory climate change reporting rules for over 1,300 of the
largest UK-registered companies and financial institutions.

Because companies are faced with external influences, sustainability measures are often portrayed as something that they feel obliged to implement. Other times investing in sustainability is seen as a marketing or public relations decision. However, according to the Deloitte 2022 CxO Sustainability Report, 97% of companies have already felt the negative impact of climate change. With two thirds of respondents stating they were very concerned about climate change, it’s clear that sustainability is not a buzzword. For companies like HelloFresh, it’s a key part of their business strategy.

Often sustainable and economically smart decision making go hand in hand and can in fact be mutually beneficial to a company’s success. Although sustainable business practices initially may require higher spend, they are essential to their long-term viability.

Efficient procurement lowers costs and benefits the planet

The essential principles of sustainability, the efficient use of natural resources and the avoidance of waste, are also important for operating supply chains. In order to do both, and do them at the same time, companies must use data. By doing this, companies can provide customers with a customised and more sustainable food solution.

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