Despite administration, Ginger & Smart owner is still ‘very bullish’

When Genevieve and Alexandra Smart, sisters and co-founders of designer fashion label Ginger & Smart, sold a majority stake in their business to private equity firm Alceon Group in June 2019, they planned to use the proceeds to open multiple standalone stores, expand online and launch into the US market.  Then came Covid, and demand for the high-end desk-to-dinner clothing the brand is known for plummeted. While Ginger & Smart remains profitable, the business was recently placed int

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